x1
A film about our world of instant, hyper-personalised consumerism, where a thousand thousand odysseys are made by data and objects every second of the day.
We live in a world of instant, hyper-personalised consumerism, where a thousand thousand odysseys are made by data and objects every second of the day. In the not-too-distant-future, the city itself is a giant fulfilment centre. On reclaimed, re-wilded and digitally augmented land, pieces of the world are grown, dug up, melted, moulded, soldered, packaged and distributed by sentient machine networks. Everything is counted; every box on every shelf has its place in the system – and so do we. Maybe these production and distribution technologies will bring the world to our door without the carbon-miles, shrinking the world to a city and its surrounds. Or maybe they will disconnect us from our environments and turn the ‘source’ into a thing of myth. All this, to fulfil our smallest desires — say, a single egg for poached eggs on toast.
